Provenance Holdings Corp dba Planet 63 was incorporated on June 28, 2013. The inception of Provenance Holdings Corp. was long before that date. It was years in the making. Initially, the patriarch of the Soriano family, Fernando Soriano, formed a company called Pacific Link in the early 1980’s. His sole purpose was to import products from the Philippines but mostly focused on products that came from his hometown of Lingayen, Pangasinan. He was able to make a few transactions but due to economic and political challenges in the Philippines at that time, he decided to discontinue the business. In the year 2012, his outlook of the Philippines was very positive.
In addition to that, a Los Angeles based Filipino-American association called Pangasinan Brotherhood(PBUSA), which he is a current member of, in cooperation with a Customs Brokerage House in Long Beach, CA called EC Ferrer CHB, Inc., organized and produced a seminar on importing and creating livelihoods in Pangasinan. This re-ignited Fernando Soriano to revisit his desire to help promote and import the products of the Philippines into the United States. Provenance Holdings Corp was founded on the premise that it was going to help create these livelihoods in Pangasinan. Provenance Holdings Corporation is an international trade management and marketing agency. It’s mission is to educate MSME’s in the Philippines regarding the US Market as well as aid in the logistics of getting the products from the Philippines into the US. It also helps in consulting with small US businesses who are interested in exporting to the Philippines.
Provenance Holdings Corporation is operated by Fernando Soriano along with his eldest son, Ferdinand B. Soriano. A majority of the Soriano family are part of the development of the company. Each member is a professional in their own right. The family members are versed in insurance, financial services, business management, marketing and Information Technology. Provenance also has a team comprised of graphic designers, videographers /photographers and social media experts that helps with day to day execution of marketing activities for its assigned projects. The first major projects was the city of Artesia Street Fair and Product Expo in 2014.
Provenance Holding Corporation was able to assist the provincial government of Pangasinan with helping the Pangasinan small businesses promote and bring their products in the US to participate in the street fair. Provenance Holdings Corporation was the importer of record and set up a booth to specifically promote the products. The commitment to promote, educate and create opportunities for businesses in the Philippines as well as livelihoods are all grounded in the initial efforts and vision of Fernando Soriano over 25 years ago.